ADRA Comms Kit
ADRA Network
A unified communications toolkit inspired by field realities
Built to simplify the way communications information is collected, organized, and prepared across ADRA projects and programs — removing repetitive administrative barriers so teams can focus on meaningful storytelling.
The Story Behind It
Why the ADRA Comms Kit was built
Communications teams across the ADRA network carry a unique responsibility. They help bring visibility to the work happening in communities, document the progress of development initiatives, and share stories that reflect the dignity, resilience, and strength of the people ADRA serves.
Yet the process behind these stories is often more complex than it appears. Field teams send story notes through emails, messaging platforms, or handwritten reports. Photos arrive separately. Consent forms are stored in different locations. By the time all pieces are gathered, significant time is spent reorganizing before a story can even begin.
Through conversations with colleagues across Asia, ADRA Asia Regional Office (ARO) noticed these patterns were remarkably similar across offices. That recognition led to the development of the ADRA Comms Kit — a practical digital toolkit designed specifically for real field environments.
Communication is more than simply sharing information. It is how the stories of communities are heard, how the impact of development work is understood, and how the values of justice, compassion, and love are made visible through action.
What It Does
Six integrated tools that support every stage of communications work
Story Collector
Guided forms help field staff submit structured information about project activities, beneficiary experiences, and community impact — so communications teams receive submissions already shaped for storytelling rather than scattered notes.
Consent Form Generator
Ensures proper documentation accompanies every story and image collected from the field — integrating consent into the communications workflow to protect dignity, privacy, and accountability in ethical storytelling.
Social Media Organizer
A centralized environment where posts, campaigns, and communication themes can be planned and structured — helping teams maintain consistency across platforms and align content with program updates and organizational priorities.
Document Creator
Helps communications teams generate branded materials — summaries, reports, briefing documents — using standardized templates aligned with ADRA's visual identity and communication standards. Less formatting, more storytelling.
Comms Calendar
A centralized place to track upcoming activities, campaigns, and important organizational events — allowing teams to plan strategically and ensure key messages are delivered at the right time across the network.
AI-Assisted Storytelling
Generates initial drafts of case stories and communication materials based on structured field submissions — not to replace human storytelling, but to provide a starting point that reduces first-draft time while keeping the human voice central.
Supporting Stronger Collaboration
How the Comms Kit connects the wider ADRA network
Network-Wide Consistency
When teams work within similar structures and workflows, it becomes easier to maintain consistency in storytelling and protect sensitive information responsibly across all 17 country offices.
Knowledge Sharing
A shared toolkit allows knowledge and experiences from different regions to contribute to a stronger collective system — making ADRA's communications more cohesive across Asia and beyond.
Responsible Communication
Built-in consent documentation and ethical storytelling frameworks ensure that every story shared protects the dignity and privacy of the communities ADRA serves.
Long-Term Vision
The ADRA Comms Kit is designed to grow — with the potential to become a shared resource across the wider ADRA family, helping teams collaborate more effectively and communicate their work with clarity and care.
Available On
Built for the platforms your team already uses
iOS & Android
Mobile app via Expo
Desktop
Electron app for Mac & Windows
Web
Browser access, no install needed
Credits & Copyright
Built with care for ADRA's mission of Justice, Compassion, and Love.
Designed & Developed by
Christo Samuel Sanakian
Regional Communications Officer
ADRA Asia Regional Office
[email protected]Organisation
Adventist Development and Relief Agency (ADRA)
Serving 120 countries and more across the globle
The Adventist Development and Relief Agency (ADRA) is the global humanitarian arm of the Seventh-day Adventist Church, driven by Justice, Compassion, and Love.